（2012年7月12日，北京）國(guó)際羊毛標(biāo)志大獎(jiǎng)始于1953年，旨在尋找全球杰出的新銳設(shè)計(jì)師，彰顯羊毛內(nèi)在的環(huán)保創(chuàng)新特質(zhì)。今年重新啟動(dòng)的國(guó)際羊毛標(biāo)志大獎(jiǎng)先后于全球5個(gè)大區(qū)展開(kāi)首輪角逐，它們分別是：中國(guó)，歐洲，美國(guó)，印度和澳大利亞。國(guó)際羊毛標(biāo)志大獎(jiǎng)中國(guó)區(qū)賽事由國(guó)際羊毛局與<Vogue服飾與美容>聯(lián)合呈現(xiàn)，在雙方共同舉辦的頒獎(jiǎng)典禮上，國(guó)際羊毛局的首席執(zhí)行官Stuart McCullough與<Vogue服飾與美容>編輯總監(jiān)Angelica Cheung宣布設(shè)計(jì)師班曉雪獲得2012年度國(guó)際羊毛標(biāo)志大獎(jiǎng)中國(guó)區(qū)冠軍頭銜，并為其頒獎(jiǎng)。班曉雪將代表中國(guó)賽區(qū)前往2013年倫敦時(shí)裝周、參加國(guó)際羊毛標(biāo)志大獎(jiǎng)的總決選。

中國(guó)賽區(qū)評(píng)委團(tuán)由時(shí)尚創(chuàng)意行業(yè)的意見(jiàn)領(lǐng)袖組成，她們分別是：<Vogue服飾與美容>編輯總監(jiān)Angelica Cheung，國(guó)際超模杜鵑，服裝設(shè)計(jì)師Uma Wang，藝術(shù)家向京，以及國(guó)際羊毛標(biāo)志大獎(jiǎng)獨(dú)家零售合作伙伴JOYCE的市場(chǎng)傳訊副總裁劉寧。以不記名打分方式，中國(guó)賽區(qū)評(píng)委團(tuán)推選了設(shè)計(jì)師班曉雪為本次中國(guó)區(qū)冠軍。班曉雪對(duì)美麗諾羊毛有著深入的見(jiàn)解，他對(duì)羊毛面料進(jìn)行了大量后處理試驗(yàn)后，創(chuàng)作了極富創(chuàng)新性的作品“生長(zhǎng)”系列。班曉雪將羊毛與少量真絲混紡，使一整片融合過(guò)的材料隨著人體曲線與身姿自然流動(dòng)、生長(zhǎng)，而無(wú)需刻意裁剪，整體作品自然、飄逸，富有詩(shī)意。他表示：“美麗諾羊毛本身具有柔軟纖細(xì)，透氣保暖等特性， 更重要的是它具有極強(qiáng)的包容性與可塑性。”

此外，其他幾位設(shè)計(jì)師的參賽作品，也別具一格，令人印象深刻。設(shè)計(jì)師劉芳，采用百分百美麗諾羊毛，以獨(dú)特的編織技術(shù)詮釋服裝的未來(lái)感與雕塑感。

設(shè)計(jì)師倪華的作品，更具商業(yè)化價(jià)值，她以日本武士風(fēng)格為靈感，運(yùn)用于女裝設(shè)計(jì)，展現(xiàn)穿衣者的剛?cè)岵?jì)與從容優(yōu)雅之美。

而設(shè)計(jì)師于惋寧的主題為蜃樓，她把羊毛打碎后重組，以時(shí)裝的形式重新演繹李尤松的藝術(shù)畫(huà)作《工廠迷宮》，賦予時(shí)尚以藝術(shù)生命。

國(guó)際羊毛局首席執(zhí)行官Stuart McCullough表示：國(guó)際羊毛局為能舉辦國(guó)際羊毛標(biāo)志大獎(jiǎng)這一全球性的大獎(jiǎng)，深感自豪。這一獎(jiǎng)項(xiàng)代表了國(guó)際羊毛局對(duì)社會(huì)的承諾，即培育時(shí)尚界未來(lái)的領(lǐng)袖人物并與之建立聯(lián)系，彰顯美麗諾羊毛領(lǐng)域的杰出設(shè)計(jì)。

<Vogue服飾與美容>編輯總監(jiān)表示：Vogue很高興可以聯(lián)合舉辦國(guó)際羊毛標(biāo)志大獎(jiǎng)的比賽。這一知名賽事?lián)碛杏凭玫臍v史，并于1954年挖掘了當(dāng)時(shí)還不知名的兩位設(shè)計(jì)師， Karl Lagerfeld和Yves Saint Laurent。我堅(jiān)信它將為挖掘中國(guó)服裝設(shè)計(jì)人才、鼓勵(lì)時(shí)尚設(shè)計(jì)以及面料創(chuàng)新，開(kāi)啟嶄新的一頁(yè)。

國(guó)際羊毛標(biāo)志大獎(jiǎng)以挖掘、支持具有潛力的設(shè)計(jì)人才為主旨。區(qū)域賽事也將同月在歐洲、美國(guó)、澳大利亞和印度展開(kāi)。每個(gè)區(qū)域冠軍將獲得五萬(wàn)澳幣獎(jiǎng)金并進(jìn)入全球決賽，總冠軍將再獲10萬(wàn)澳幣獎(jiǎng)金并有機(jī)會(huì)將其產(chǎn)品在全球高端零售店如倫敦的Harvy Nicoles、紐約的Bergdof 以及中國(guó)的JOYCE等進(jìn)行銷(xiāo)售，實(shí)現(xiàn)商業(yè)化操作。

更多信息，請(qǐng)瀏覽：

www.woolmarkprize.com

www.vogue.com.cn/magazine/feature/woolmarkprize/

詳情垂詢：

Wool Innovation is in fashion                                          at the China Regional Award for the International Woolmark Prize

 (July 12th 2012, Beijing) The International Woolmark Prize (IWP), first launched in 1953, aims to find innovative new designers from around the world to highlight wool’s eco credentials through their interpretations of wool. IWP, re-launched this year, is held in five regions, China, Europe, USA, India and Australia. The China region competition of IWP is co-presented with Vogue China. At the exclusive event hosted by Stuart McCullough, CEO of The Woolmark Company and Angelica Cheung, editor-in-chief of Vogue China, Ban Xiao Xue is announced as the China champion who will join the IWP global final in February 2013 during London Fashion Week.

A judge panel formed by opinion leaders from the industry, Vogue China editor-in-chief Angelica Cheung, supermodel Du Juan, fashion designer Uma Wang, artist Xiang Jing and Ning Lau, representative of JOYCE as the exclusive retail partner of IWP in China, selected Ban Xiao Xue as the regional Champion by an anonymous scoring system. Ban Xiao Xue has a deep connection to the Merino wool fibre and experimented in post treatment of his wool fabrics, before he created his very innovative work of ‘Growth’. He produces a whole piece of special fabric, mixed with Merino wool and little amount of silk, and allows it to drape on the human form with limited cutting, which creates a natural and poetic feel. “Merino wool is soft and fine, good at breathability and keeping warm, and what’s more it’s especially versatile,” explained IWP finalist for China, Ban Xiao Xue.

Submissions that were received from other contending designers were all unique and impressive. Designer Liu Fang used 100% Merino wool to deliver futuristic and sculptural effects with special knitting techniques. The work of designer Ni Hua has a more commercial focus. She takes inspiration from Japanese Samurai style and applies it to female apparel design which expresses the tough tenderness and natural elegance of female wearer. The work of Yu Wan Ning is named Mirage, which crosses apparel design over with art. She deconstructs wool yarn and reconstructs them into apparel that re-interprets the artistic painting of Factory Maze by Li You Song.

“The Woolmark Company are proud to present the International Woolmark Prize and see it as a social commitment, a sharing of resources to connect with fashion’s future leaders and to highlight outstanding design in Merino wool.” explained Stuart McCullough , CEO of The Woolmark Company.

“Vogue China is happy to be the co-presenter of the China region competition of the International Woolmark Prize. This prestigious award has its glamorous past in Europe with Karl Lagerfeld and Yves Saint Laurent as the winners of 1954 and I’m sure it will have a great new page to open with the Chinese designers talents in fashion design and fabric innovation.  ” said Angelica Cheung, editor-in-chief of Vogue China.

The purpose of IWP is to discover and support the fashion leaders of the future. The regional awards will also be held in Europe, USA, Australia and India. The regional finalists will win a cash award of A$50,000 and entry into the global final. The global winner will receive another cash award of A$100,000 and opportunity to commercialize his/her products at high end retailer around the world including Harvey Nichols in London, Bergdorf Goodman in New York, and JOYCE in China.

For more information, please visit

www.woolmarkprize.com

www.vogue.com.cn/magazine/feature/woolmarkprize/

More information, please contact:

The Woolmark Company

Sherry Zhu

Telephone：021. 5208 0306

Fax：021. 5208 0306   

Address：No. 5 Gao An Road, Xu Hui District, Shanghai    

Email：sherry.zhu@wool.com