portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">       作為落地三翼鳥場(chǎng)景品牌的載體之一，卡薩帝場(chǎng)景轉(zhuǎn)型成果如何？7月15日，中怡康發(fā)布上半年市場(chǎng)數(shù)據(jù)，以用戶需求為導(dǎo)向，換道場(chǎng)景的卡薩帝實(shí)現(xiàn)兩位數(shù)增長(zhǎng)，穩(wěn)居高端第一與用戶首選地位！數(shù)據(jù)顯示，卡薩帝冰箱零售額份額13.7%，同比增幅39.3%，洗衣機(jī)為13.8%，增幅35.7%，空調(diào)為3.7%，增幅63.6%，冰吧、酒柜為67.3%、84.5%，增幅37.6%、25.1%，熱水器為11.5%，增幅77.5%。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　看完了市場(chǎng)，我們?cè)賮?lái)說(shuō)說(shuō)用戶。換道場(chǎng)景的卡薩帝給用戶帶來(lái)了什么？武漢武昌區(qū)的許女士最有發(fā)言權(quán)，今年6月底她下單了一整套卡薩帝廚電，沒想到這為她帶來(lái)了全新的生活方式，十幾年的老房變新家，輕輕松松煥新生活。嘗到甜頭的許女士將家里的冰箱、空調(diào)、洗碗機(jī)都換成了卡薩帝，如今她家已經(jīng)成了小區(qū)里的明星住戶。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　家電聯(lián)網(wǎng)了、選擇更多了，生活卻更麻煩了

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　要說(shuō)現(xiàn)在什么家電最流行，肯定少不了智能家電。甭管冰箱還是洗衣機(jī)，都披著智能化的外衣，就連賣場(chǎng)里的銷售員也會(huì)第一時(shí)間告訴你：這款家電“能聽會(huì)說(shuō)”還聯(lián)網(wǎng)?？少I回家才發(fā)現(xiàn)，噱頭太多、智能太少，實(shí)際上還是不聽話、聽不懂話。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　雖說(shuō)下班路上就能拿出手機(jī)提前打開空調(diào)，可剛進(jìn)家門就被涼風(fēng)刺激得打寒顫，原來(lái)溫度設(shè)得太低了。衣服放進(jìn)洗衣機(jī)，一堆洗護(hù)模式讓人眼花繚亂，可衣服該怎么洗還得自己上網(wǎng)查。冰箱提供了幾百道菜譜，卻沒說(shuō)吃哪道菜更適合高血壓人群。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　這樣的生活表面上看智能了，可實(shí)際上還差得遠(yuǎn)。因?yàn)榧译娺€是只能被動(dòng)地聽從命令，卻不能主動(dòng)服務(wù)用戶。那怎么才能主動(dòng)服務(wù)用戶呢？單靠升級(jí)硬件是做不到的，這得需要整套場(chǎng)景方案。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　用戶想要什么，卡薩帝就能主動(dòng)提供什么

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　就像卡薩帝智慧生活場(chǎng)景解決方案，通過(guò)布局場(chǎng)景實(shí)現(xiàn)對(duì)用戶需求的主動(dòng)預(yù)測(cè)、主動(dòng)決策和主動(dòng)服務(wù)。不再是用戶怎么說(shuō)、家電怎么做，而是用戶想要什么、卡薩帝就提供什么。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　就拿廚房場(chǎng)景來(lái)說(shuō)。很多冰箱只能提供菜譜，但卡薩帝能根據(jù)用戶身體狀況定制健康菜譜，怎么吃最健康，冰箱早就替你想好了。要為一家人準(zhǔn)備晚餐，有了智慧烹飪的卡薩帝廚電來(lái)幫忙，再也不用手忙腳亂。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　洗衣機(jī)也更聰明，空氣洗不僅能去異味，還能聯(lián)動(dòng)衣物護(hù)理柜、3D智能試衣鏡，帶給用戶一個(gè)懂穿搭、懂洗護(hù)的私家護(hù)理中心。睡前洗澡，熱水器早就準(zhǔn)備好了熱水，大水量洗去一身疲憊。到了臥室場(chǎng)景，空調(diào)還能聯(lián)動(dòng)睡眠枕監(jiān)測(cè)睡眠狀況，在進(jìn)入熟睡狀態(tài)時(shí)主動(dòng)提高溫度，避免睡著了被凍醒。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　雖然智能家電普及率已經(jīng)相對(duì)較高，但與用戶想要的生活差距還很大，只有實(shí)現(xiàn)主動(dòng)服務(wù)才能走得更遠(yuǎn)。而承接三翼鳥做場(chǎng)景品牌的卡薩帝已不滿足于提供家電，而是為所有家庭定制全屋高端的場(chǎng)景方案，讓用戶生活更省心